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Qualitative Research

Qualitative Research

Qualitative research is all about exploring and understanding. It is about uncovering the "gold dust" that can inspire powerful brand strategies and communications to really connect with your consumers.

Qualitative research provides a more holistic understanding of what your customers (and potential customers) think and why they do what they do (or don't do). Our team is experienced in digging below the surface and looking for the nuances and emotions that influence behavior.

We approach each interview situation with a toolkit of projective techniques designed to help people use their imagination and to feel comfortable expressing what is in their mind.

Our services include traditional focus groups and in-depth interviews. We also draw upon innovative methodologies such as:

  • Online qualitative sessions
  • Observation and intercept interviews
  • Accompanied shops
  • Ethnography
  • Ideation and co-design workshops