A major, well-known UK fashion brand with a very diverse mix of customers had been losing profitability over several years. The purpose of the research was to better understand frequent, infre...
A major and very successful DIY retailer wanted to understand how customers shop each category they stock in-store. The aim was to make shopping a more enjoyable, efficient experience for cust...
The major manufacturers of animal remedy products in New Zealand lacked critical market information on the purchase and use of their products. Individually, each were aware how much they produc...
A large international industrial and consumer services company with a reputation for innovation had a very small share in a potentially lucrative market. Up until then it had developed a mass ...
An automotive repair service company with a nationwide network of branches conducts an ongoing customer satisfaction monitor using the Net Promoter Score as its measurement framework. But it ha...
