Our People

Qualitative Specialist

Gina Rossi

Gina is our qualitative specialist, skilled at designing creative solutions to unlock the consumer insights that help clients develop powerful marketing strategies. With over 12 years' experience in market research and branding, Gina brings to the team a strong background in research focused on the retail sector with specific experience in: customer profiling and attitudinal segmentation, new product development and testing, campaign and brand evaluation, brand positioning, category management, and shopper behavior at fixture.

Gina's has had a brand strategic role with Laura Ashley UK and conducted research for blue chip clients such Sainsbury's, Samsung, McDonalds, Mattel, 3M, and House of Travel.

She has a Business degree in Marketing and Management from AUT.

Manager BrandPulse™

Andrew Zhu

Andrew is our brand tracking expert. He comes to us after many years working for a multi-national research organization where he was heavily involved in delivering on cross cultural, multi-country brand tracking surveys. He brings to the role a unique blend of practical experience, academic thinking and strong technical skills. 

His sector experience includes:  fuels and lubricants, insurance, banking, telecommunications, rural, energy, and automotive.

Social and Evaluation Research Expert

Dr Pam Oliver

Pam has extensive experience in social and evaluation research and community development, extending over the past 25 years. She has a PhD in psychology from the University of Auckland, and a law degree from the Queensland University of Technology.

She has undertaken more than 100 major research and evaluation projects for public sector, private sector and community organisations, much of it working in Māori, Pacific and multicultural communities.

Pam is a registered psychologist. She is a past Convenor and board member of the Aotearoa New Zealand Evaluation Association (anzea). She is also a member of the New Zealand Association of Social Science Researchers and the European Evaluation Society.