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Marketing Strategy

Marketing Strategy

Your marketing strategy should outline how you plan to attract and satisfy your target audiences better than competitors and achieve your organizations' objectives. By getting close to the customer and representing their voice, we can help you ensure your strategy is clearly focused on your customers' (and potential customers') needs and aligned with your business goals.

We are researchers who understand marketing, and our experience will help you answer any of the following questions:

  • How big is the market, and what share can we expect?
  • What different segments of customers exist, and how can we target them more effectively?
  • What package of product features and benefits will work best for us?
  • What sets us apart from the competition? What is our USP? 
  • What perceptions exist about us in the market? Where are we positioned and where do we want to be?
  • What messages do we need to communicate to change perceptions or influence behavior?
  • What should our pricing strategy be? Do we offer value for money?
  • How do we best structure our point of sale messages and promotional offers?
  • How do we best merchandise to help customers in their choice and ability to find what they are looking for?
  • What works and what doesn't work about our packaging? How can we optimize impact on the shelf?