Qualitative Research
Qualitative research is all about exploring and
understanding. It is about uncovering the "gold dust" that
can inspire powerful brand strategies and communications to really
connect with your consumers.
Qualitative research provides a more holistic understanding of
what your customers (and potential customers) think and why they do
what they do (or don't do). Our team is experienced in digging
below the surface and looking for the nuances and emotions that
influence behavior.
We approach each interview situation with a toolkit of
projective techniques designed to help people use their imagination
and to feel comfortable expressing what is in their mind.
Our services include traditional focus groups and in-depth
interviews. We also draw upon innovative methodologies such as:
- Online qualitative sessions
- Observation and intercept interviews
- Accompanied shops
- Ethnography
- Ideation and co-design workshops
