Consumer Research
We are researchers who understand marketing and solve marketing
problems. Our skills are grounded in extensive practical research
experience, marketing know-how, and a pragmatic understanding of
business issues.
We help you get close to consumers by connecting with
their hearts and minds, and representing their voice in
your decision-making. We understand and translate their "consumer
speak" (needs, fears, concerns, issues) into actionable marketing
recommendations.
We work alongside you to get the best value out of the research,
using a diverse range of appropriate approaches and techniques and
relevant industry expertise to help you make the right
decisions.
Our consumer experience encompasses a range of sectors:
- FMCG
- Retail
- Consumer durables
- Food and beverage
- Financial services
- Transport
